Sunday, July 7, 2013

How to Make Money on YouTube

YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from over 30 countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos. And you don't need to be a member of the Baker Street Irregulars to know, "The game's afoot."
Two weeks ago, YouTube said it will bring advertisers into its Partner Program, which provides video content creators with resources and opportunities to improve their skills, build fan bases, and earn more money. YouTube has already invited American Express, General Electric, Johnson & Johnson, and PepsiCo to participate in the initial pilot program for this new partnership endeavor. The program will kick off in September with a week-long workshop in Los Angeles and the plan is to have 100 brand content partners by the end of 2014.
Lucas Watson, YouTube's VP of Video Online Global Sales, told Anthony Ha of TechCrunch, "By inviting advertisers into our partner program, we hope to give them access to resources and expertise that will help them develop even more compelling and authentic content on YouTube."
A week ago, YouTube released a short trailer announcing the launch of the YouTube Pro Series for emerging content creators. It provides the latest advice from top YouTube Partners on building a sustainable career on YouTube and beyond.


SEO Success Factors

When we updated our Periodic Table Of SEO Success Factors last month, we came very close to adding a mobile element to it. Now we’ve actually done so, in the wake of Google giving explicit advice that sites with issues for mobile devices might not rank as well, in the future.
We were close, so close, to adding a mobile element when our updated table was posted on June 10. As we explained then:
Finally, the survey asked respondents if, among other new suggestions, a new element relating to mobile optimization should be added. The results were that one should, weighted at +2. Then the editors had a long debate about whether this should be included. Ultimately, as the differences between the mobile world and the desktop world blend, the editors didn’t feel it made sense to add. Instead, we felt that publishers should indeed strongly consider the experience mobile visitors have when coming to their sites but that the SEO aspects of this are already covered in other elements such as Ce, Engagement.
Then on June 11, the day after the survey appeared, Google announced that mobile site optimization would be a factor in rankings. It was the first time Google had been this explicit on the topic. It was also the tipping point we needed to add the element to the chart, which we’ve done now.
As for Google’s advice, it was specifically about search results on smartphones. Google warned that sites that have issues for people using smartphones can expect they won’t rank as highly for results shown to smartphone users.
That makes sense. Why would any search engine want to show smartphone users a URL that’s not going to work correctly? It also means that if you’re not worried about mobile visitors, you can ignore the advice. But you shouldn’t. With an increasing number of visitors using smartphones, not considering them means losing a potential audience.
If you want to get started with better understanding what Google wants in terms of mobile optimization, the company has an entire help area on the topic, which:
  • Recommends responsive design, one site that can serve all types of devices
  • Suggests as an alternative, sites that do dynamic targeting of HTML based on device type or operating separate mobile & desktop sites
So, think mobile. The new mobile element comes on to the Periodic Table Of SEO Success Factors chart with a weighting of +1, which represents that it’s new, that there are other factors that, relatively speaking, may be more important. But in general, any factor being added to the chart means it’s very important indeed.