YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from over 30 countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos. And you don't need to be a member of the Baker Street Irregulars to know, "The game's afoot."
Two weeks ago, YouTube said it will bring advertisers into itsPartner Program, which provides video content creators with resources and opportunities to improve their skills, build fan bases, and earn more money. YouTube has already invited American Express, General Electric, Johnson & Johnson, and PepsiCo to participate in the initial pilot program for this new partnership endeavor. The program will kick off in September with a week-long workshop in Los Angeles and the plan is to have 100 brand content partners by the end of 2014.
Lucas Watson, YouTube's VP of Video Online Global Sales, told Anthony Ha ofTechCrunch, "By inviting advertisers into our partner program, we hope to give them access to resources and expertise that will help them develop even more compelling and authentic content on YouTube."
A week ago, YouTube released a short trailer announcing the launch of theYouTube Pro Series for emerging content creators. It provides the latest advice from top YouTube Partners on building a sustainable career on YouTube and beyond.