Are Keywords Relevant to SEO in 2015?

The focus on keyword-based computer program optimisation is dying quickly, as we’re witnessing the improvement of long-tail keywords. Keywords once meant everything to a campaign; Google collected knowledge a few website only supported the keywords that were gift on its pages and in its links, and firms may live their success supported however they stratified for his or her target keywords. it had been an easy, matched relationship that created it simple for nearly anybody to start out stuffing and ranking.

Fortunately, those black hat practices have largely died off, however there are still several search marketers United Nations agency hold keywords in high regard. It’s true that staring at your keyword rankings will still provide you with some indication of the health of your campaign, however the link between keywords and search visibility success has become way more advanced, and there are too several alternative onsite optimisation issues to ignore.

To illustrate the dwindling significance of individual keywords, I've place along this analysis of onsite optimisation factors that matter much more than keyword presence.

Placement means that quite Frequency

Keywords aren't all dead within the water — in the end, Google still desires some reasonably text to work out what it's your company really will. therein sense, you may say that keywords are merely informational tidbits for Google’s analysis, instead of having a quantitative relationship and impact on your actual rankings.

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To this finish, the position of your keywords matters much more than their frequency. Posting "auto repair shop" once within the title tag of your website and once within the header matters much more than stuffing it 5 times into the body copy. Google breaks your website down into key areas, with meta info and headers taking prime priority, body copy taking secondary priority, and facet bars and footers taking the last priority.

It’s vital to own some description for your company in those high-priority areas — the meta knowledge and header — however you shouldn't essentially hone in on one specific keyword phrase. Otherwise, your website may grow repetitive, and earn a penalty rather than a high ranking.

Google appearance for which means, Not for Specific Words

This feature dead illustrates why keyword specificity is dying. once Google scans your website for info, it now not pulls out the keyword phrases it thinks ar relevant and pairs them to user queries. Instead, there’s Associate in Nursing mediator step. Google interprets the info on your web site, and begins to create its own conclusions regarding what your website and your business extremely deliver. If that appears a trifle spooky to you, you aren't alone — Google is turning into exceptionally refined.

As Associate in Nursing example, consistent with Google’s own analysis, etymologist which means from the synonyms of keywords accounts for up to seventy p.c of searches. meaning it doesn't matter that you just used the phrase "auto repair shop" specifically many times throughout your web site. you may use "auto shop," "car repair specialists," and "vehicle repair facility" on completely different pages, and Google may on paper place you within the very same class. Therefore, it’s much more vital to optimize your website for a particular which means instead of a particular phrase, Associate in Nursing you'll be able to possible chuck keywords altogether in a trial to post relevant content and naturally build yourself as an authority during a given house.

Semantic Search Is fully result

Semantic search is another progressively creepy practicality among Google that’s setting out to have a significant impact on user searches. similar to Google derives which means from the words on your page, instead of that specialize in the words themselves, Google derives which means from user searches through "semantic search." discharged as a part of the vermiform bird update back in 2013, linguistics search has been an essential feature for any user attempting to seek out a solution to a particular question.

To illustrate the thought behind linguistics search, imagine a groundwork question for "cheap tacos in Omaha." If search engines cleft this phrase supported keywords, it'd search for any website with the words "cheap," "taco," and "Omaha" in them, that may populate something from taco restaurants, to stores, to merry gatherings that happened to feature tacos. Instead, linguistics search interprets the which means behind the search question — the user is probably going probing for an affordable taco building around Omaha — so searches for corporations that may work that description (again, ignoring keywords in favor of the which means behind them). As long as your content causes you to look like an affordable building and your location is listed as close to Omaha, you may show up within the results — albeit you don’t have that precise phrase on your website.

Structure Counts

There are 2 ways that to appear at structure within the SEO world, and each will have a huge result on your page authority.

Big-picture structure refers to the general structure and navigation of your website. If your website is straightforward to navigate, your users can have a neater time finding the knowledge they require, and Google can reward you for such user accommodation. Title your pages befittingly, use a header bar to create your website simple to navigate, and confirm there’s a crawl able web sitemap that lays out your site as a full. It’s conjointly a decent plan to interlink your internal content by connecting several of your internal pages to at least one another — the shorter the trail from anybody page to the other page, the a lot of authority you’ll gain in your website, despite keywords.

Small-picture structure is a lot of regarding however every of your pages are ordered out. If you adhere to Google’s ancient structure of getting a header, body, sidebars, and footer, and you place applicable content for every section, Google can have a neater time scanning your page, and it'll be able to derive the correct which means behind your website while not you worrying regarding as well as specific keyword phrases.

Site Speed and Security Matter

You probably already understand that there are many structural factors which will have an effect on your site’s authority, despite your content. as an example, sites that load quickly rank so much above sites that lag — thus build a trial to wash up your cache, vet your plugins, and build changes to enhance your website speed where doable. Having SSL cryptography conjointly provides a ranking boost, and although it's presently slight, it’s possible to extend within the future.

The bottom line here is that user expertise matters even as a lot of to Google as keyword relevancy ever did. Work to create your users happy, and Google can reward you.

Schema Markup Provides Direct Visibility

Google conjointly provides some terribly specific markup formats for varied categorical entries on your website, like events or places. These markups, like those found at Schema.org, facilitate Google to simply method and perceive specific sorts of info on your website. It will then use those entries to show correct info in its information Graph, giving your website a lot of visibility while not a basis in keyword relevancy and giving users a lot of direct answers to their queries.

As you'll be able to see, keywords are nearly obsolete as a component of SEO. Onsite optimization includes much more than simply keyword optimisation, and even keyword interpretation depends a lot of on Google’s refined understanding of human language than it will on your specific word decisions. provide your users a good expertise, publish correct and relevant content, and you ought to haven't any bother ascent the rankings quickly.

How to Make Money on YouTube

YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from over 30 countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos. And you don't need to be a member of the Baker Street Irregulars to know, "The game's afoot."

Two weeks ago, YouTube said it will bring advertisers into its Partner Program, which provides video content creators with resources and opportunities to improve their skills, build fan bases, and earn more money. YouTube has already invited American Express, General Electric, Johnson & Johnson, and PepsiCo to participate in the initial pilot program for this new partnership endeavor. The program will kick off in September with a week-long workshop in Los Angeles and the plan is to have 100 brand content partners by the end of 2014.

Lucas Watson, YouTube's VP of Video Online Global Sales, told Anthony Ha of TechCrunch, "By inviting advertisers into our partner program, we hope to give them access to resources and expertise that will help them develop even more compelling and authentic content on YouTube."

A week ago, YouTube released a short trailer announcing the launch of the YouTube Pro Series for emerging content creators. It provides the latest advice from top YouTube Partners on building a sustainable career on YouTube and beyond.

Periodic-Table-of-SEO-2013

SEO Success Factors

When we updated our Periodic Table Of SEO Success Factors last month, we came very close to adding a mobile element to it. Now we’ve actually done so, in the wake of Google giving explicit advice that sites with issues for mobile devices might not rank as well, in the future.
We were close, so close, to adding a mobile element when our updated table was posted on June 10. As we explained then:

Finally, the survey asked respondents if, among other new suggestions, a new element relating to mobile optimization should be added. The results were that one should, weighted at +2. Then the editors had a long debate about whether this should be included. Ultimately, as the differences between the mobile world and the desktop world blend, the editors didn’t feel it made sense to add. Instead, we felt that publishers should indeed strongly consider the experience mobile visitors have when coming to their sites but that the SEO aspects of this are already covered in other elements such as Ce, Engagement.

Then on June 11, the day after the survey appeared, Google announced that mobile site optimization would be a factor in rankings. It was the first time Google had been this explicit on the topic. It was also the tipping point we needed to add the element to the chart, which we’ve done now.
As for Google’s advice, it was specifically about search results on smartphones. Google warned that sites that have issues for people using smartphones can expect they won’t rank as highly for results shown to smartphone users.
That makes sense. Why would any search engine want to show smartphone users a URL that’s not going to work correctly? It also means that if you’re not worried about mobile visitors, you can ignore the advice. But you shouldn’t. With an increasing number of visitors using smartphones, not considering them means losing a potential audience.
If you want to get started with better understanding what Google wants in terms of mobile optimization, the company has an entire help area on the topic, which:

• Recommends responsive design, one site that can serve all types of devices
• Suggests as an alternative, sites that do dynamic targeting of HTML based on device type or operating separate mobile & desktop sites

So, think mobile. The new mobile element comes on to the Periodic Table Of SEO Success Factors chart with a weighting of +1, which represents that it’s new, that there are other factors that, relatively speaking, may be more important. But in general, any factor being added to the chart means it’s very important indeed.

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SEO :10 Essential Things You Need to Know

(1) Good Content: 
Shoot for having good solid content on your site.  You’ve probably read this 100 times before, but that doesn’t make it any less important.  You see, the search engines need content to index, and content is also key to attracting visitors, encouraging them to share your pages on social sites, and encouraging them to link to your Web pages. Too many sites try to shortcut the process with thin content, or simply underestimate the time and effort it takes to create quality content.  They are missing out on an opportunity to differentiate their websites, engage visitors and improve search position.  Make sure you have a great “About” page, with your company’s story and team bios.  Create interesting videos showing the use of your products, testimonials from satisfied customers, and/or a quick tour of your headquarters.

(2) One Domain Name:
Some small businesses and entrepreneurs make the mistake of creating multiple separate websites for projects, events, initiatives, interests, etc.  That isn’t the way to go.  You’re better off creating a separate, dedicated section on your site for the content to appear on, but still “under one roof.”  That’s because it’s easier to build brand recognition and authority for one domain, than for multiple domains

(3) Text in Conjunction with Images, Videos and Audio:
If your homepage consists of a large photo and an “Enter Here” button or a video, the search engines have no text (content) to identify with.  To the engines, this is a blank page.  Make sure all of your site pages include text on them.  Add text beneath the image.  For videos, consider adding a transcript of the video on the same page, below the video player.  Same goes with audio.

(4) Links Pointing to Many Different Pages in Your Site: 
You’ve probably heard it said that links are like votes for a Web page, in the eyes of search engines.  The more votes (links to your pages) the better.  Notice I said pages, not site.  Too many bloggers and small businesses make the mistake of seeking links just to the home page.  But your homepage may not be the most relevant place for all visitors.  If visitors are looking for something specific, why not point them directly to where they can find what they want, instead of letting them wander around aimlessly.

(5) Keywords: 
Keywords or key phrases are the words and/or phrases that a visitor searches on in search engines.  Use such words or phrases in your website to increase the chances that people will find your site when searching for same in a search engine.  Also use keywords when placing pay-per-click ads, to get your ads to show up when someone searches for such keywords. Put yourself in the shoes of your customers or audience.  Focus on the words and/or phrases they are likely to use, not industry lingo that your team uses internally.  If you’re not sure which keywords to target, start by inputting your industry keywords and/or phrases into Google’s Keyword Tool.  Don’t just look for popular keywords; look for ones with lesser competition, as it is typically easier to rank for those keywords and cheaper to buy ads for them.

(6) Links to Other Sites: 
If another site has created a legitimate link to your site or blog, it’s perfectly acceptable to link back to that site.  But be careful.  Those emails that everyone receives “Link to us and we’ll link to you” – steer clear of those.  That type of “reciprocal linking” mostly is not useful – the sites wanting links are usually low quality sites with little traffic.  The subject of the sites is often completely unrelated to your business, so any traffic they drive is nontargeted or worthless. And in the future you may wake up to discover they have redirected the page you’ve linked to, to some undesirable page you don’t want to be associated with.  Not to mention… engaging in reciprocal linking schemes or “circles” could get you into trouble with Google.

(7) Using Keywords In Article Titles/Page URLs: 
This can really give your site a boost.  Make sure when you’re crafting titles for blog posts, for example, that you have keywords in mind.  I know that sometimes it’s much more tempting to create a headline that’s “catchy.”  But the catchy headline may not reap rewards in the search engines if the article’s title words are meaningless to a relative search.  Here’s an example:  “Hot New Offers!” versus “Embossed Leather Belts.”  A URL that reads “Hot New Offers” will not yield you the results that “Embossed Leather Belts” will.  Why?  Because there’s nothing relating to belts in your URL or title for Google to identify you with and cause them to display you in the search engine results.  On the other hand, using “Embossed Leather Belts” will work for you in several different ways.  “Embossed belts” and “leather belts” and “embossed leather” are keywords that will now all be working for you if contained in the article’s title and page URL.

(8) Three Targeted Keywords Per Page:  When creating content for your site, don’t just think of creating a long list of keywords and scattering them willy-nilly throughout your site, or repeating the same keywords on every page.  Instead, associate individual pages in your site, each with a shortlist of specific keywords.  A consensus among some SEO experts is that 3 targeted keywords per page yields a good result.  So, choose your keywords and/or keyword phrases wisely and intersperse them naturally through your text so that the content reads well – but no more than 3 keywords per page.

(9) Avoid Black Hat SEO Tactics: 
Google considers certain tactics to be “black hat” tactics and they will quickly penalize you for them.  Let’s say you would like your site to rank highly for the search phrase “document storage.”  So you put the phrase “document storage” 50 times on a page. And you put the words in white font against a white background so that your visitors to the page do not see them.  But guess what?  The search engines will see that repetition of the keywords and recognize that you are trying to not only game the results by “stuffing” keywords, but hide it, too.


(10) Education, education, education: 
The better educated small business owners and Internet marketing managers are, the better equipped we are to position our sites to achieve real business results. That means you and/or your staff, are going to have to invest some time, money and effort into learning enough about SEO to find your way around.

Street Ghosts Artist Paolo Cirio Speaks Up About Going Against Google (PHOTOS)

Specifically, Cirio's beef is with Google Street View, the web giant's mammoth project providing 360-degree street-level viewings of the world's cities. He sees a conspiracy in it, or at the very least, a win of profit motive over principle.
"It's interesting to me how a company can takes pictures of the all world's streets and sell them back to people, assembling basically an huge repository of the world and monopolizing it. We all know that knowledge means power," Cirio says of Street View, in emails to the Huffington Post (Google Street View is free to use, but that hasn't stopped Cirio's crusade).
To draw attention to Street View's problems, Cirio's turning what he considers the most problematic aspect of the project, the permission-less photographing of people, into art. To do this, he's taping pasteboard images of people who appear on Google Street View on walls in Berlin, London, New York, and more cities, if he can help it. He says fellow artists and viewers have already contacted him and asked if they can put up images inspired by Cirio's Street Ghosts project in Hong Kong and Sydney.
Wrote Cirio to the Huffington Post, "I'm going to ship posters ready to affix on walls to everyone who asks me, in order to spread them everywhere."
A former street artist turned digital, this is Cirio's first piece that combines the two contexts -- so it's no coincidence that many of his photos show up next to old, elaborate lines of graffiti (Cirio says he looks for walls where the posters "can stay as long as possible"). We at Huffington Post exchanged emails with Cirio, who since 2002 has been traveling the world redistributing books found on Amazon and promoting a project that encourages peer-to-peer money-sharing using mock-VISA cards.